OK, so you listened to some guru that told you to “blog” about your business but how the heck do you do that? Well, the most important thing is to keep it interesting! DO NOT just try to sell your product in your blog! Always, always, when working with your website, social media and blog, think about your clients or potential clients by thinking “What’s In It For Them” or WIIFM. Your prospects are searching for education, tips, tricks, resources, etc. Let me give you some examples:

If you are a chiropractor, you may use blogs such as:

“7 Questions to ask a Chiropractor before you hire them” or “3 Things you can do to immediately alleviate back pain” or “3 Common causes of neck pain”. These types of blog posts will help get the attention of your prospects and show that you are trying to provide value to them.

Another example we can share is our business. We are a Southwest Florida Marketing company that serves clients all over the world. As a Southwest Florida Marketing company, we have to provide content to those that are searching for how to market their business online. So here are some examples that we can use effectively:

“Southwest Florida Marketing Company gives you the 7 Quick Steps to Online Marketing” or “Southwest Florida Marketing company reveals how to hire a marketing company”

See how that works? Now, GO DO IT! Researching is not action, it is simply preparation for action!

To your business success!

Ray Higdon
Co-Founder – Unlimited Potential Marketing