The market in SWFL has been a relentless one the past few years for a lot of business owners. They say insanity is doing the same thing over and over and expecting different results. I think this phrase really pertains to those small business owners I see still spending large amounts of money on the Lee County Yellow Pages. Remember 10 years ago, the Lee County yellow pages were great! Not too many people were on the Internet, most of us had never heard of Google, and we would pull out that 10 pound book and flip through the lee county yellow pages to find what we were looking for…and then Google came along and made all of our lives so much easier! As you are reading this, find a Fort Myers Florist…OK, so statistics say that 1 out of 257 of you just got up and went to find your dusty copy of the Lee county yellow pages while the rest of you went to google and punched in “Fort Myers Florist”. So, now the question is, are you STILL advertising in the Lee County Yellow Pages? Really?

Make it an awesome day!
Ray Higdon