As a Fort Myers Internet Marketing Company owner I get to talk to a lot of small businesses trying to improve their internet presence. Some of the smarter ones decide to use pay per click, usually via Google Adwords. Not only am I a Fort Myers Internet Marketing Company owner but I am also a marketer for my own products online so I bring a little different slant usually when it comes to talking to someone about their marketing. Today I will be talking about Google’s Quality Score when it pertains to pay per click.

Quality score is how Google feels you relate to the keywords you are targeting. Here are some easy steps to automatically improve your quality score with Google.

1) Have a video on the page that your google ad directs them to. It does not have to be lengthy but upload the video to youtube (owned by Google) and use the keywords you want to target in the description and in the tags. Then embed that video into your landing page.
2) Have at least 5 pages on that landing site. Have a Terms of Use, Contact Us, Privacy Policy and have a Home button on each page. You also want to submit a sitemap to Google. These things will make Google believe you have a real website versus just some sales page.
3) Use the keywords you want to target within your page as much as you can.

Following the advice of a Fort Myers Internet Marketing Company owner MAY greatly increase your clicks!!! Hope this helps!

Ray Higdon
Fort Myers Internet Marketing Company owner