As co-owner of SWFL Internet Marketing Company, Unlimited Potential Marketing, I get the pleasure to work with a lot of local businesses out there that are wondering what the heck to do with today’s marketing and their marketing dollar. As a SWFL Internet Marketing Company owner but also a trained affiliate marketer as well, I know there are many different marketing options thrown at small businesses every day and a lot of them make absolutely no sense as far as return on investment. The biggest lie I have heard is the whole idea and concept of branding. Branding has to be, in my opinion, the largest lie in the marketing and advertising industry. I know what you are thinking, you are thinking, Ray, you are just saying that and trying to get our attention. Trust me, I am not. Branding is the hardest possible think to calculate your return on investment and think about this…JUST BECAUSE PEOPLE REMEMBER YOUR ADS DO NOT DIRECTLY TRANSLATE TO THEM BUYING. I believe in branding, yes, but only if the cost is LOW. Most advertising that is thrown at small businesses is in the form of branding and unless you have the marketing budget of Coca Cola, be thrifty with that marketing dollar!

So what do you do instead? Ever hear of Pay per click internet advertising? Where you only pay for performance? Here is a short video I did on the subject

Ray Higdon
SWFL Internet Marketing Company Owner