Tell Barbie to Zip it!

Time and again I have heard bubbly advertising agency reps steer their clients towards graphic-intensive, flash websites in the name of branding. I call these sites “Decked-Out Barbie.” They are beautiful, have everything and are plastic.

Branding is one of the biggest buzzwords in marketing and encompasses your logo as well as how your employees dress, address each other, deal with clients—it’s your image and yet it must also be pervasive. Sounds like a good argument for the Decked-Out Barbie website right? You know, matching purse, shoes, coordinating jewelry… Well, here’s what most advertising agencies wont tell you about Decked-Out Barbie:

1) She costs a fortune in many cases—cha ching, for the agency.
2) She’s high maintenance: Guess who you need to call when you need updates? Just leave your wallet open.
3) No one can find her easily unless you pay more!

At Unlimited Potential Marketing we pride ourselves on developing brand consistent websites at prices our clients can afford, that also take into consideration another marketing buzzword, “positioning”. Positioning deals with how your business is defined and how to get you into your prospects’ minds first—getting you on the first page of Google is a start!

Take a second for me and Google, “The Coolest Guy in Fort Myers,” then click on the first result and meet Brad Dohack. Brad is one of the masterminds behind Unlimited Potential Marketing and he makes it his business—literally—to help permanently silence the plastic Decked-Out Barbies of the web, and help businesses dominate their market with websites that generate cash rather than siphon it.

For more information or to find out how your website can conquer the net (instead of your wallet), contact Katie at: 239-898-6090 or call, 239-898-6090, to set up a complimentary consultation. And if you’re really feeling bold, check out http://www.33daystosuccess.com/dominate to find out how you can dominate your market online.