The Best Tip for Marketing Locally

The best tip I can give you for marketing locally is represented by the acronym “DPD” and it stands for Define, Position, Dominate.

Define: Know thy self. More specifically, you must first define who you are, what you do, and what your special local are niche is. For instance, if you are one of 25 plumbers in a 20-mile radius what makes you different? Better? More unique? Are you able to re-pipe a house faster? Do you mandate all employees to wear tuxedos and refer to clients as “Ma’am” and “Sir”?

Positioning: How do you get on your prospects expert list? Just being different, better, or unique isn’t enough. You have to either be first in the prospects mind (an AdWords campaign is a great way to get there), or you need to leave a positive lasting impression. Ideally, you need to do both. If you specialize in re-piping and own the domain, “Yourtownrepipingplumber.com” you just might snag the prospect first. If every one of your plumbers is actually licensed as a plumber, not a tech, you may want to exploit that positive on your website and at the same time let your prospect know that not all of the 24 other plumbers have licensed personnel doing all of the jobs. Now you are first and the expert!

Dominate: Repeat steps one and two consistently, follow through with exceptional customer service, add networking at key local community organizations and publicly support the community in some way. Together these components will skyrocket your company to success and help you dominate your market share.